Several factors like product, price, packaging and celebrity endorsements influence the consumer decision making along with the ever-changing consumer needs.
marketing strategy, online shoppingA generation is determined by lifestyle and social values that influence buying behaviour. This is more commonly understood by factors like education, income and gender.
marketing strategy, online shoppingWhen it comes to online purchase, consumers prior to taking a buying decision evaluate the personal, economic and social risks associated with it.
marketing strategy, online shoppingPersonal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.
marketing strategy, online shopping, segmentationThe aim of this article is to explore different online consumer behaviour theory. Internet has become a key platform to create a globally interconnected network of business.
digital marketing plan, online shoppingIt creates an impetus to understand consumer behaviour towards online shopping for sustaining online businesses and increasing the chances of profit and success in the long run (Elkhani and Bakri, 2012).
digital marketing plan, marketing strategy, online shoppingNumerous theorists believe that the influence of social groups helps people meet mutual needs and demands. This article aims to determine the influence of social groups on the buying behaviour of rural consumers in today’s marketplace.
literature survey, online shoppingCustomer loyalty programs are one of the key marketing concepts that have been researched extensively especially in the purview of services.
marketing strategy, online shopping